Toy Wars – The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them

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Product Info

Title : Toy Wars – The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them
Publisher : Random House
Product Line : Historical Books (Random House)

Category : Historical Books
Sub-category : Historical Reference Books
Genre : Book – Reference – Historical Pop Culture
Author : G. Wayne Miller
Publish Year : 1998
Pages : 348
Dimensions : 9.5×6.5×1.25″
NKG Part # : 2148129406
Type : Hardcover This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans.
This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling.
Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan’s struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management.